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Prioritization tools

ICE score calculator

Calculate an ICE score from impact, confidence, and ease for experiments, product ideas, and marketing opportunities.

Built for growth teams, product teams, founders, and operators. Use it to score opportunities quickly before deeper planning.

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ICE score calculator

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ICE score

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ICE score

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# ICE experiment review: Test a shorter signup flow

ICE score: 336

## Inputs
- Impact: 8/10
- Confidence: 7/10
- Ease: 6/10

## Interpretation
- Promising idea. Compare against other active work.

## Experiment card
| Field | Value |
| --- | --- |
| Hypothesis | If we test Test a shorter signup flow, we expect a visible improvement in the target workflow |
| Success metric | Define before launch |
| Owner | Unassigned |
| Time box | 1 week |
| Decision after test | Ship, iterate, or discard |

## Suggested next step
- [ ] Define the smallest test.
- [ ] Name the owner.
- [ ] Choose the success metric.
- [ ] Add the idea to a Kanvly experiment board.

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Example

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When ICE is better than a heavy prioritization model

ICE is useful when a team needs a fast first pass. It asks whether an idea might matter, whether the team believes it will work, and whether it is easy enough to try.

Use ICE for experiments and early prioritization. Use RICE when reach and effort need a more explicit conversation.

Make scoring decisions visible

The most important part of ICE is not the number. It is the shared conversation about why an idea received that score. Save the score note in Kanvly so the team can revisit assumptions later.

  • Use the same 1 to 10 scale for every idea.
  • Lower the score when evidence is weak.
  • Treat easy, high-confidence ideas as good candidates for quick tests.

Kanvly workflow fit

Turn the output into a workspace, not another loose document

RICE score calculatorUse a more detailed priority score when reach and effort matter.Content calendar generatorPlan experiments that become content or campaign work.
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